Top 15 Small Businesses That Never Fail – Low Failure Rate Businesses

Businesses that never fail
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Top 15 Businesses That Never Fail – Businesses That Thrive in Any Economic Climate!

Starting a business is exciting, but it can also be risky. Many businesses fail or succeed due to a myriad of factors, and choosing the wrong industry could mean your dream of being an entrepreneur goes up in smoke.

But fear not! There are businesses that never fail or have low failure rates, backed by data and proven to be great business ideas for entrepreneurs. From transportation and rental property businesses to real estate and vending machine routes, we’ve compiled a list of the top 15 businesses that are sure bets for entrepreneurs looking for long-term success.

About half (50%) of new businesses fail within the first 5 years of operation. And in the first 10 years, the failure rate is about 65% according to LendingTree. You want to invest in a business with the highest chances of success and the lowest likelihood of failure, and these must be backed by verifiable data.

Here’s why this is super important:

If the first business you start is successful, regardless of how small, you’re more than likely to expand it or open another business taking all the experience you had with the first one. If you fail at your first attempt, you may be less than likely to try again, especially if you invested heavily.

So read on as we explore these timeless industries and give you tips on how to make your dream business a reality!

Characteristics Of A Successful Business

A successful business has strong leadership, financial stability, product/service innovation, a good reputation, and at least a good supply and demand market year round, regardless of the prevailing economic conditions.

Strong Leadership

Strong leadership is a critical characteristic of any successful business. A great leader has the vision to guide their team towards success and inspire them to achieve it. They have excellent communication skills, making it easy for them to convey their ideas effectively while listening to others’ opinions and feedback from employees, partners, and customers.

Leadership involves setting clear goals, developing strategies that work best for the company’s growth, and always seeking opportunities to improve. Leaders also need to be adaptable in today’s constantly changing business landscape.

In summary, businesses with strong leaders tend always to stay on top of the game and weather any storm that comes their way – making them less likely ever to fail.

Financial Stability

Financial stability is a crucial characteristic of every business that is successful. Without it, even the most promising ventures can quickly fail. This means having sufficient funds to cover expenses and invest in growth opportunities, as well as understanding and managing financial risks.

Businesses that never fail often have a low failure rate due to their strong financial foundation. They prioritize maintaining healthy cash flow, monitoring expenses, and investing wisely for long-term success.

High-growth industries like real estate and technology require significant upfront investments but can yield great returns if managed effectively with solid financial planning backed by data-driven decisions.

Whether it’s starting a transportation business or investing in rental property, focusing on building strong financial stability early on is key for businesses that aim to last over time.

It allows you to weather economic downturns while continuing to innovate and adapt to changing market demands – ultimately making your business will never fail to turn a profit and stand the test of time.

Product/Service Innovation

Innovation is the lifeblood of a thriving business, and product/service innovation is crucial for long-term success. It allows businesses to stay ahead of their competitors, anticipate evolving customer needs, and create value in new ways.

By continuously developing and improving products or services while keeping up with industry trends, entrepreneurs can ensure they’re offering something fresh and exciting that customers will love.

A great example of a business that has excelled at product innovation is Apple. The company consistently releases new devices with updated features like innovative designs, improved software capabilities, and advanced components.

This approach has helped them maintain a loyal customer base while also attracting new ones who are looking for cutting-edge technology solutions. By staying on top of new advancements in the industry and responding to user feedback, Apple continues to be one of the most successful brands globally.

Good Reputation

Having a good reputation is key to the long-term success of any business. A positive reputation can be the deciding factor for customers when choosing between similar products or services.

Building and maintaining a good reputation requires consistency, transparency, and trustworthiness. A business with a good reputation often has loyal customers who are willing to recommend it to others.

Word-of-mouth marketing is powerful, and it starts with having satisfied customers who trust your brand.

In today’s world where reviews and ratings play a big role in consumer decision-making, having a good online presence can also contribute greatly to building and maintaining a positive reputation.

Supply and Demand Market

Market demand is a crucial factor for any business to thrive in the long term. Without customers who are willing to pay for your products or services repeatedly, your business will eventually fail.

It’s essential to conduct thorough market research before starting a new venture and identify the gaps in the market that you can fill with your offerings.

However, it’s not just about fulfilling existing demands; successful businesses also create new markets by introducing innovative products or services that people didn’t know they needed.

Developing a deep understanding of your target audience and anticipating their future needs can help you stay ahead of the competition and build a sustainable business model around it.

With that out of the way, here are the top 10 businesses with high success rates over the years regardless of the economic downturns.

Top 10 Businesses That Never Fail

These businesses have been tried and tested, and they just don’t fail – the healthcare industry, food business, beverage industry, education and training, real estate industry, information technology, personal care services, home improvement industry, pet care industry, fitness and wellness industry, online retail industry.

1. Healthcare Industry

The healthcare industry is one of the most resilient and in-demand businesses today. With the rising need for medical attention, there’s a high demand for quality healthcare services that are accessible to everyone. From hospitals and clinics to pharmaceutical companies and medical device manufacturers, this industry offers diverse opportunities.

According to Precedence Research, the compound annual growth rate (CAGR) of the global healthcare market is expected to be at 5.4% from 2020-2027. Medical devices alone have a high success rate as they’re more likely to succeed in their first five years more than any other type of business.

The emergence of chronic diseases has also heightened demands for ambulance services, hospital supplies, and chronic care facilities among others making it an economically viable sector with a long-term future-proof trajectory!

2. Food And Beverage Industry

The food and beverage industry has been a timeless business that will never go out of style. People are never going to stop needing food. This is the primary reason why agriculture-related businesses thrive, making it a low failure rate business idea. If you have a green thumb and an interest in farming, agri-business could be your breakthrough.

The processed food industry has seen significant growth over the years, with more processed than fresh vegetables and fruits being consumed consistently.

If you’re interested in starting a food-related business, consider offering something unique or healthy to stay ahead of the competition.

For example, by opening up a vegan restaurant business, you can build your business around catering to people’s dietary needs while providing delicious foods that they wouldn’t typically find elsewhere. With some innovative ideas combined with advances in technology allowing online ordering and delivery services, your chances of success in this evergreen market are high.

3. Education And Training

Education and training is an industry that will always be in demand and it’s highly resilient. As new industries emerge and technology advances, there will always be a need for individuals to learn and adapt.

This timeless business is not only recession-proof but also has a high success rate with approximately 98% of educational businesses staying open past the first five years.

One key factor to starting a successful education or training business is to conduct thorough research on current market demands and trends. With the emergence of online learning platforms and artificial intelligence, it’s important to incorporate technology and innovation into teaching methods while still providing engaging and interactive experiences for students.

Overall, the education industry provides endless opportunities for entrepreneurs looking to build a powerful business that contributes positively to society. Whether it’s private universities, television programs, or global entertainment companies looking for skilled professionals, this industry is here to stay.

4. Real Estate Industry

The real estate industry has always been considered a safe investment option due to its low failure rate. It is said that more money has been made in real estate than in any other industry. Real estate businesses that specialize in rental properties, like unmanned self-storage business facilities or apartment complexes, are likely to succeed as long as you hire a property manager and maintain the property well.

Self-storage services are an ideal business route for those who want to invest in real estate but don’t want to deal with tenants.

Another powerful business idea in this industry is industrial investments combined with commercial real estate. These types of real estate investments have historically provided high returns for investors; however, it does require more experience and knowledge than other types of properties.

Overall, investing in the real estate industry can be lucrative for those who are willing to do their research and develop a solid plan because people will always need a place to live.

5. Information Technology

Information technology is undoubtedly one of the most dynamic industries in the world. With constant advancements and ever-evolving technologies, it’s not surprising that this industry has some high percentages of success.

From software development to cybersecurity, there are ample opportunities for entrepreneurs with a passion for technology to build successful businesses.

With cloud computing becoming more popular and data privacy issues on the rise, businesses of all sizes need reliable IT services to keep their operations running smoothly. Companies like Amazon Web Services (AWS) and Microsoft Azure have already established themselves as major players in this field but smaller niche-focused firms can also find success in areas such as mobile apps or digital marketing.

In short, information technology has proven itself time and again as a highly profitable industry that continues to be at the forefront of innovation.

6. Personal Care Services

Personal care services are a booming industry that never fails to provide opportunities for entrepreneurs. With an aging population and increased focus on self-care, businesses providing services such as haircuts, massages, and spa treatments have seen consistent growth.

In addition, personalized skincare and beauty services are becoming increasingly popular among consumers.

What sets successful personal care businesses apart is their ability to cater to the changing needs of their clients while providing excellent customer service.

Businesses that offer innovative treatments or products can gain a competitive edge in this crowded market. It’s also important to build a strong brand identity and develop relationships with loyal customers who will continue to choose your business over others in the long run.

7. Home Improvement Industry

The home improvement industry is a timeless business that never fails. From fixing leaky faucets to full-scale home renovations, there will always be a demand for these services. Plus, with advances in technology and sustainable building materials, the industry is constantly evolving and adapting to meet consumer needs.

One way to build a successful home improvement business is by offering something unique or specialized.

For example, catering specifically to eco-friendly renovation options or focusing on historic homes can set your business apart from competitors. By honing in on a niche market, you can establish yourself as an expert and attract loyal customers who value your expertise.

8. Pet Care Industry

The pet care industry is a booming business that never seems to fail. With approximately 68% of US households owning pets in 2023, there is always a demand for pet-related products and services. From veterinary clinics and grooming salons to dog walking and pet sitting businesses, the opportunities in this industry are endless.

One of the key reasons why the pet care industry continues to thrive is because people consider their pets as part of their family. As such, they are willing to spend money on high-quality animal food, toys, and accessories for their furry friends.

According to, the global market for pet care products is expected to reach $202 billion by 2025. This means that entrepreneurs who are interested in starting a business providing goods and services in this field have ample opportunities for growth and success.

9. Fitness And Wellness Industry

The fitness and wellness industry is not only one of the fastest growing but also one of the most resilient businesses out there. With society’s increasing focus on health and well-being, more people are paying attention to their physical fitness and mental health needs.

In this industry, providing quality products and services such as workout gear, gym memberships, personal training sessions, nutrition guidance or yoga classes can ensure a low failure rate for your business.

Moreover, advancements in technology have made it possible for entrepreneurs to tap into new areas within the industry such as online personal training programs or wearable fitness devices that track progress.

By staying up-to-date with these technological advances and offering unique customer experiences through innovative strategies like wellness retreats or virtual group workouts, you can build a successful business in this ever-growing sector.

10. Online Retail Industry

The online retail industry has been booming in recent years, and for good reason. With the emergence of e-commerce giants like Amazon, more and more consumers are turning to online shopping as their go-to option. Not only is it convenient, but there’s often a wider selection of products available at better prices than brick-and-mortar stores.

One major advantage for businesses that operate solely online is the ability to reach customers from all over the world. You also don’t require a huge upfront capital.

It’s no secret that traditional retail locations can be limited by geography and demographics, but with an online presence businesses have access to a global market.

Plus, many companies have found success using social media platforms like Instagram, Facebook, and YouTube as a way to promote their brand and connect with customers in a personal way.

11. Transportation Businesses

Transportation services are essential to the functioning of any business. Truck businesses, driving for Uber or Lyft, and other transportation companies can provide goods or people from one place to another with ease. Such services are secure and reliable, making them some of the most successful ventures in the world.

Long haul trucking companies offer long-distance freight transport by truck. They handle a variety of products that need to be shipped quickly and safely across large distances. Truck drivers also play an important role in delivering goods throughout the country. In addition, they often provide local deliveries as well.

12. Laundromat Business

Laundromats have been an integral part of our lives for as long as we can remember. Laundromat business owners have a reliable source of income. The work of washing and drying your customer’s garments, linen, and other items is the nature of the business – and its start-up costs and overhead are surprisingly low!

To make it even more profitable and hands-free, you could hire a property manager to handle the upkeep of the premises, allowing you to work 5-10 hours per month.

The less competition in the area, the more profits you’ll make. If the facility has space, you can even combine it with a self-storage facility for more profits. By selecting equipment that requires minimal repairs and maintenance, you’ll be able to operate your business smoothly, saving you money in the long run.

13. Vending Machine Business

Vending machine business is one of the most reliable businesses having low failure rates over the years. It involves buying and/or renting vending machines, setting them up at well-trafficked locations such as schools, malls, airports, and office buildings, stocking them with products, collecting payments from customers, and restocking them when depleted. Startup costs are relatively low.

14. Cleaning Services

The need for cleaning services will always be in demand. More and more people would rather have someone clean their homes and offices than do it themselves and that’s why this business has low failure rates.

15. Waste Management

With over 8,600 waste management companies operating in the United States alone in 2023 and an estimated market size of $73 billion in 2023, it’s hardly surprising that waste management is one of the top 15 businesses that never fail. This industry continues to grow as people become more conscious about their environmental impact and look for ways to reduce their carbon footprint.

Factors That Contribute To Long-Term Success

Innovation, market adaptation, and employee and customer satisfaction are just a few of the factors that can pave the way for long-term business success. Want to know more? Keep reading!

Continuous Innovation

Innovation is the lifeblood of any successful business. It keeps your company relevant and competitive in a constantly evolving market. Continuously innovating means adapting to customer demands, incorporating new technology, and staying ahead of your competition.

This is particularly important for industries like information technology, online retail, and personal care services where trends can change overnight.

But innovation doesn’t have to be limited to tech-heavy fields. For example, the fitness and wellness industry has seen a rise in innovative workout concepts that incorporate virtual reality or group classes with live DJs. Via continuously innovating, you will never run out of customers or clientele.

The real estate industry has seen an emergence of unmanned self-storage facilities using advanced security systems to compete with traditional family-run properties. Whatever the industry may be, continuous innovation is key to building a powerful business that will never go out of style.

Market Adaptation

A successful business knows how to adapt to changes in the market. As trends and consumer needs shift, a company must be able to pivot accordingly. This means not only keeping up with the competition but also staying ahead of it.

Market adaptation requires a willingness to take risks and experiment with new products or services. It also involves being aware of what customers want and how they prefer to shop, communicate, and consume information. By constantly evaluating and adjusting its strategies, a business can stay relevant and profitable for years to come.

In short, market adaptation is about being proactive rather than reactive in response to changes in the industry. Those who are willing to embrace change instead of resisting it will be better equipped for long-term success in their respective fields.

Employee And Customer Satisfaction

Employee and customer satisfaction are crucial to the long-term success of any business. Happy employees are more motivated, productive and likely to stay with a company for longer. Meanwhile, satisfied customers are more likely to become repeat buyers and refer others to your business.

Creating a positive work environment where employees feel valued and listened to can lead to significant benefits for both the employees and the organization as a whole.

Similarly, prioritizing customer satisfaction through exceptional service can help build brand loyalty and increase revenue in the long run. It’s important for businesses that never fail to prioritize both employee and customer satisfaction as part of their overall strategy.

Tips For Starting A Successful Business In These Industries

To start a successful business in these industries, do your research, create a solid business plan, build a strong brand and marketing strategy, hire the right team and partners, incorporate technology and innovation, and don’t be afraid to adapt to market changes.

Conduct Thorough Research

Before starting a new business, it’s important to conduct thorough research on the industry and market you want to enter. This means understanding your target audience, analyzing competitors, and identifying potential challenges. By doing so, you can develop a solid business plan that will increase the likelihood of success.

Research is not just limited to the beginning stages of your business – it should be ongoing as markets and industries continue to evolve. Keeping up-to-date with trends and changes in your industry can help you stay ahead of the curve and adapt accordingly. Remember, information is power when it comes to running a successful business!

Develop A Solid Business Plan

Developing a solid business plan is crucial for any entrepreneur looking to start a successful business. This involves identifying your target market, understanding your financial needs and projections, outlining your marketing strategy, and competition analysis.

The stronger your plan, the better equipped you are to tackle challenges in the long run. A solid business plan helps you stay organized while also providing a roadmap for success that outlines short-term and long-term goals.

In addition, it can help attract investors or secure loans from banks if needed. Remember that updating your business plan regularly will keep you flexible and adaptable to changing market circumstances in order to stay relevant over time.

Build A Strong Advertising and Marketing Strategy

One key to creating a successful business that never fails is building a strong brand and marketing strategy. This involves developing a clear mission statement, defining your target audience, and crafting engaging messaging that resonates with your customers. You’ll also want to invest in effective advertising and PR efforts to expand your reach.

Remember, branding is not just about having an attractive logo or slogan – it’s about creating an emotional connection between you and your customers. By focusing on values such as trust, quality, innovation, or affordability, you can differentiate yourself from competitors and build customer loyalty over time.

Don’t be afraid to experiment with different channels like social media marketing, influencer partnerships or email campaigns – the more you know about what works best for your niche audience, the better off you’ll be in the long run.

Hire The Right Team And Partners

When starting a business, it’s crucial to surround yourself with talented individuals who can help grow your company. This means hiring people with the right skills and experience that complement your strengths as a leader. You should also consider partnering with other businesses that share your values and vision for success.

But finding the right team and partners isn’t always easy. You’ll need to invest time in recruiting, interviewing, and training employees that fit your company culture. Additionally, you must vet potential partners extensively before committing to any long-term agreements or collaborations.

Ultimately, the effort you put into selecting the right team members and collaborators will pay off in higher productivity, better customer satisfaction rates, and increased revenue growth over time.

Incorporate Technology And Innovation

Incorporating technology and innovation is crucial to ensure long-term success for any business. Technology can streamline processes, increase productivity, and enhance customer experience. Innovation allows for staying ahead of the competition by bringing new products or services to the market.

One example of incorporating technology in a business is implementing an online ordering system, which not only saves time but also allows customers to place orders anytime from anywhere.

Another innovative approach could be using virtual reality to showcase real estate properties or allowing pet owners to remotely monitor their pets while they’re away through an app. By adopting these tech advancements, businesses can create more value and stay relevant in today’s digital age.


In conclusion, there are certain businesses that seem to weather any storm and thrive no matter what. From healthcare services to online retail stores, these industries have proven time and time again that they never fail.

But let’s not forget the key factors that contribute to their success: innovation, adaptability, customer satisfaction, and a solid team. So if you’re looking for a business idea with a low failure rate, do your research and consider one of these timeless industries.

And who knows? With the right mix of passion and perseverance, maybe you’ll be the next success story backed by data!


What are the top 10 businesses that never fail?

The top 10 businesses that never fail include industries such as healthcare, technology, education, food and beverage, e-commerce, renewable energy and more. It’s important to note that while these industries may be less risky than others, success ultimately depends on several factors including individual business strategies and management practices.

Can anyone start a business in one of the “never-fail” industries?

While anyone can technically start a business in any industry they choose, it is important to do thorough research into market competition, consumer demand, and potential financial risks before making any major investments or decisions regarding the direction of your company.

How can I ensure my new venture will succeed within one of these industries?

In order to ensure success within one of these “never-fail” industries you should focus on developing a unique value proposition for your brand that sets you apart from competitors while still aligning with market trends and customer needs.

Additionally, investing in proper marketing strategies and utilizing data-driven analysis tools can help you make informed decisions about how best to grow your business over time.

Are there any downsides to starting a business in one of these “never-fail” industries?

While certain industries may appear safer than others based on historical data or current market trends, there are always potential risks associated with starting a new venture regardless of the industry sector.

Factors such as economic downturns, regulation changes, supply chain disruptions, or unexpected competition could all impact the prospects for growth within even established companies that have been deemed all but certain by experts in their respective fields.

Therefore it’s key not to rely solely upon commonly-held beliefs about invincibility when planning how to proceed after launching your own enterprise.

What do you think?

Written by Michael Allsworth

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